Life affirming, that’s what this is! It is a term which gets banded about a lot but there is something so positive, so infectious, so groovesome, so…well, great, that there is really no other term for it. At a collision point where pop contagion smashes into soul vibes, where just enough rock solidity underpins strutting funky moves and then all topped off with vocal hooks so strong you could hang your coat on them, this song and indeed the band are masters of all that they survey. They walk a line between unselfconscious cool and industrial strength party anthems creating a sound which has only one function…to get you up and dancing and even on the first play of this wonderfully addictive track, it is difficult to see how it could ever fail.
Sometimes you want something sophisticated, slick and introspective, something to dwell on, make you think and ponder the meaning of life…but this isn’t the song for that, this is the track that kicks the night off, fills up the dance floor, the soundtrack to a series of summer beach parties and the last song of the festival and it does all that without breaking a sweat. It may sound like throwaway pop soul but it is cleverer and more infectious than that. Even if it could be considered short shelf life, throwaway music, it is executed so brilliantly it is better termed “throwaway pop that you will want to keep forever.”