Revelling in the past is all very well and good but the best music, or at least the most original, seems to be made as people move things forward. It’s evolution, it’s forward-thinking, it is the way the world turns. Deep In The is the sound of the world turning and music moving into pastures new. Doov and Lil Poke pull together various urban strands, skittering trap beats, hip-hop grooves, cool rap flows and gang harmonies and even a few sultry R&B tones and smooth, late night smokey vibes.
Its a track that tips its hat to the past whilst shaping the future and it does really feel like a first, a bold step forward, a post-urban style that pushes beyond the rules and regulations, ignores the fickle finger of fashion and has no time for musical guardians and narrow-minded pedants telling it what hip-hop, pop, rap, trap, electronic music or any other genre should be about.
And it is this addictive combination of hypnotic vocal delivery and trippy accessibility which really moves the ball forward, breaks out of the comfort zones and offers a new take on an old sound. It is the perfect eulogy for the streets, the hustle, the hassle, the grime and the game, it plays to stereotypical images but it drips with dark reality. If ever rap music spoke of the lives and aspirations of the young urban experience, this is where it is said most eloquently in raps own first language.