Important sits at a fascinating crossroads being a track that tips its hat to the past whilst shaping the future and it does really feel like a first, a bold step forward. It goes beyond its run of the mill, mass produced rivals instead revelling in a post-urban style that pushes beyond the rules and regulations It effortlessly ignores the fickle finger of fashion and has no time for musical guardians and narrow-minded pedants telling it what hip-hop, pop, rap, trap, electronic music or any other genre should be about.
And it is this addictive combination of hypnotic and sweet, sing-song vocal delivery and trippy accessibility which really moves the ball forward, breaks out of the comfort zones and offers a new take on an old sound. It is the perfect eulogy for the streets, the hustle, the hassle, the grime and the game, it plays to stereotypical images but it drips with dark reality. If ever rap music spoke of the lives and aspirations of the young urban experience, this is where it is said most eloquently in raps own first language.