Final Warning is the perfect sound creation for the modern music fan, just the right blend of old school familiarity and new ideas and the result is a slick urban groove-laden, R&B infused track, one perfect for the clubland dance floor and pop picker alike. It speaks to the cutting edge rap scene, although it is individual enough to stand enough apart from that as well, but it also echoes with the slow sensuality of blues divas, jazz singers and soul acts of the past. This isn’t about re-inventing those past times but it is certainly the successor to much of it.
There was a time when R&B sat on one side of a certain musical divide and music deemed cooler or more cultish sat on the other. One of the aspects of our non-tribal, post-genre musical world, is that as the various barriers have been kicked down, as rules and traditions have been abandoned, the more commercial has been allowed to merge with the underground, or more importantly a whole generation of musician has grown up not even knowing that those restrictions even existed. This is the sound of someone not playing by the rules, of a woman in what used to be a man’s world, of crossing boundaries both musically and culturally and of breaking moulds.
The perfectly named So Unique, therefore, represents this balance of old and new, traditional sounds and modern exploration perfectly blended as she merges skittering, electro-R&B beats with more cultish underground vibes, deft rap flow and pop infectiousness. Throw in a soulful vibe and some darker and sensual moves balanced with an edgy and confrontational stance and you have something rather special. The result is music that will both connect with the commercial crowd but also has mass appeal to the more discerning, underground markets, music which is at once inventive and clever but without being anything other than a cool and accessible pop record, one that feels like chart positioning and mainstream radio play is just around the corner.
It hooks, it zings, it pops and it certainly grooves, it is infectious and accessible but it is also cleverly put together, sassy, soulful and groovesome, and it adds an unexpected lyrical astuteness to this often misunderstood genre, so much so that the end result is nothing less than deep and meaningful pop. Yes, pop! In the bigger scheme of things everything is pop and in this post-genre world where artists are happy to mix and match their influences, maybe it is the only generic term we really need, In short it is pop from the streets, pop with an eye on the long game, pop reaching its full potential, pop that you really don’t want to mess with. Maybe it is just another throwaway pop song, but one that you will want to keep forever! Whatever will they think of next?