The best pop music has the ability to walk fine lines between different worlds and is able to appeal to wide demographics without sacrificing its own integrity. We often see the opposite of this idea at work, at one extreme you find throwaway pop music aimed at the teen dollar to be used and discarded when the wheel of fashion turns, at the other music aimed at a mature audience often playing things safe, music consumers who have long ago decided what they like. Rarely do we find songs which appeal to both ends of the spectrum, songs which are engaging and fresh enough for the younger set but also refined and slick enough to become firm favourites through constant repeat. Just occasionally, music clever enough to fit into both camps simultaneously pops up on the radar and Do U is just such a song.
Pop it may be but it is a track that weaves the cool factor associated with balladic pop through some slow R&B grooves and unexpectedly soulful undercurrents. Add to that clever urban grooves, rap interludes and a trap influenced percussive drive to push it all along and you have the perfect blend of youthful sass and eloquent maturity.
Do U also speaks of things that listers of any age can relate to, of being in a one sided relationship, of thoughts and feelings, love and longing, rather than employing lyrics which confine it to a more niche experience. Not everyone wants to hear about how Lit your party is or needs another twerk-fest video, and it is this broad accessibility, this integrity, this pop maturity, which is going to put her in good stead for a long career.