Not every piece of music has to start revolutions, similarly not every track has to merely re-invent the wheel, and between the cutting edge and the tried and tested you find John and his latest track Longnight, a blend of old-school, grooving hip-hop, confident street level rap and skittering backbeats vibe. Okay, we have all heard something similar before, sort of, it’s built on a certain familiarity, for sure, and sticks faithfully to the rap canon of cool flow and edgy content but it is also cohesive, glossy, stylish, and sophisticated, as the unique melodies get compressed through a hypnotic singsong delivery.
It’s wonderfully laid back to the point of being ambient and chilled, lazy in a good way and wandering slowly along on a hypnotic and restrained beat that is built as much on atmosphere and anticipation as much as it is on beats and bars. But like any music worth its salt in the field of urban music, it is all about the lyrical delivery and John makes his point via a strangely beguiling and brilliantly poetic flow. There may be more space than content going on in his music but surely that is the art of it. Anyone who can create this much of an impact without breaking into a sweat knows exactly how music works. Less is more? Absolutley.