The Joy Formidable premiere psychedelic video for new single

mailEarlier this summer, The Joy Formidable announced that they would be returning with yet another huge step forward, in the shape of new album “AAARTH”. Propelled by their restlessness and curiosity, the band continue to sit at the forefront of inventive and aggressive guitar music, taking what can be done with the instrument to new levels with each album. Still commanding festival mainstages around the world, and following a rapturous response to their sold-out UK live return at this year’s Robert Smith-curated Meltdown Festival, the band are now unveiling a video for their latest single “The Wrong Side”.

Bassist and vocalist Rhydian Davies comments on the visuals; “This is our second collaboration with [Boston-based creative studio] TRLLM. We love their imagination and, like all our favourite artists, they’re not afraid to make it weird. They had the background to the song, how lyrically it’s pieced like a collage from memories and snippets of time, and they used that, along with the album artwork to create this experimental, multi-coloured dream sequence that we think captures the essence beautifully.”

“AAARTH” is released on September 28th via Hassle Records on CD, download and LP, as well as an extremely limited boxset, Indie retail exclusive vinyl, and Rough Trade exclusive vinyl, which will be supported by in-stores at Nottingham, Bristol and London East.

Pre-order the album HERE

“The Wrong Side” follows recent single “Dance of the Lotus” and is a lurching, hulking giant of a track that aligns and progresses all of the band’s best qualities – a crushing, intense rhythm, remarkably inventive, snaking guitar work, and a soaring vocal melody – pushing things forward on an album that becomes more anticipated with each new single release. Lead singer and guitarist Ritzy Bryan explains; “With life not always being that kind, you can either go down a really dark hole or you can smear yourself with colour and reverie and try to forget. That’s what we did with AAARTH; we threw ourselves into this beautiful vivacious collage of experimentation, real meets unreal, and stopped giving a fuck about things that didn’t matter, and started caring more about the things that are worth your time.”

The Joy Formidable bring their unique, evolving and progressive live show to an already- sold-out show at The Lexington in London, followed by main stage appearances at Reading & Leeds Festivals, before they depart for the US and Canada – by personal invitation from Dave Grohl – as support to Foo Fighters.

Advertisements

About Dave Franklin

Musician, scribbler, historian, gnostic, seeker of enlightenment, asker of the wrong questions, delver into the lost archives, fugitive from the law of averages, blogger, quantum spanner, left footed traveller, music journalist, zenarchist, freelance writer, reviewer and gemini. People have woken up to worse.
This entry was posted in psychedelia, Uncategorized and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s