Different music serves different purposes. Rock music is bold, brassy and in your face, R&B is smooth and sultry and pop music is at its best when it is being infectious and full of energy. I know this, you know this and Odella know this better than anyone as their latest release, Shine, positively snaps, crackles and… well, does what it says on the generic label. Pops!
Shine is an infectious song, a song built with vim and vigour, alluring enough to seduce you on to the dance floor and addictive enough that you won’t want to leave it. Bass lines pulse, confident piano riffs provide the structure and the vocals land with such a familiar and cool quality that you will be singing along in no time. We hear a lot about dance floor anthems these days, it has become a bit of a cliche for sure but this genuinely is one. Simple enough for the listener to be able to immediately become part of the song and cool and clever enough that, although it sits on a well travelled generic road, rarely will you hear dance-pop done this slickly and this succinctly.