Tower –  The Goodbad (reviewed by Dave Franklin)

artworks-000402462144-d015zf-t500x500Dance music, like most genres, is a redundant label. The common factors that you use to identify music that belongs within such a grouping… beat, groove, infectiousness, accessibility… are the same factors that you would use to describe most music across many genres. Dance music is dead. Long live music!

The Tower may just be the birth of the genre-less club anthem, adhering as it does to the things needed to get people on the dancefloor and moving but hardly the stuff of the mainstream pop-picker and party animal. It grooves, pops and zings in all the right places for sure but it also seems to be built of strange mutated genes, of warped electronica and industrial pulses, hardly the “go-to sound” of Saturday night. But as alien as it sounds in places, it is the perfect replacement for the saccharine dance-pop that currently fills the clubs and venues, instead offering a darker and more experimental way forward.

And proving that The Goodbad are pushing out in all directions, Aeon takes some of that strange, leftfield stance and melds it on to a more conventional beat, cleaner lines and driving energy, the otherness of their nature still apparent but buried deeper in the music, maybe so as not to frighten those more used to standard club anthems and production-line chart hits with their dystopian dance visions. Delve even further into the back catalogue and Illusion is different again, glitchy, clinical, futuristic and buoyant.

What makes The Goodbad’s music work so well is that it is like a Trojan horse in an assault on the mainstream. It feels like a celebration of the norm, it appeals to the masses, it uses familiarity to be let into the mainstream club consciousness but then, in the dark of night under the neon glare it begins to infiltrate the musical status quo with its new ideas and musical visions. Music doesn’t move on by trying to change the landscape from without, it moves on by unknowingly inviting mavericks and strange creatives to the party who slowly set about changing the party so that it conforms to their needs and desires. Welcome to the party, its about to get interesting.

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