Pop music doesn’t have to follow the seemingly ubiquitous current industry format, the same beats, the style over substance, the enforced dance routine moves, the slavishness to lowest common denominator transient fad and fashion. In fact pop music becomes more relevant the further it moves from such conformity. Fjokra’s latest single, Sugarface, featuring regular collaborator Annie Bea, is all the proof you need that this is the case.
Retaining a quirky art-house-pop heart, a jazz infused vibe, an unavoidable groove, an infectious style and a huge sense of fun, Sugarface is more pop than most pop, more alternative than music that claims to represent the underground dance world, it’s vibrant, crazy and cool.
If ever you thought that pop was getting stale, that it needs to find a new way of shaking off its own self-inflicted, industry funded, narrow-minded blues, then Fjokra could be the pop saviour that you have been looking for.