Azin Ino – Amal Saber (reviewed by Dave Franklin)

We get so used to hearing songs with words written in English that we forget the full potential of the voice. The vocal component of a song is more than just the direct communication of the words, it is also an instrument in is own right, it can be emotive, connective and soothing beyond the actual language that uses. And whilst there exists a language barrier between Amal Saber’s seductive and fiery dance tune and my own English ears, I still find myself falling for its exotic charms.

And it is an easy song to fall for, a simple but effective club beat, some intriguing musical motifs adding wonderful sonic colour around the edges  and that beguiling vocal sitting at the heart of it all. The musical components may seem pretty standard, and they are, but as always it “ain’t what you do it’s the way that you do it” and Azin Ino uses these unassuming building blocks to build something very unique, new and refreshing.

It is the perfect clash of North African sounds and mainstream pop, of ancient cultures and modern clubland, of past traditions and the cutting edge of today’s dance scene. It is also a very fluid song, the space between the beats and the pauses for breath between the vocal deliveries allowing room for atmosphere and anticipation to build. It is this spaciousness that means the song would feel just as welcome to the denizens of clubland if it was played as an early evening tune to get the party started, a midnight floor filler or an early hours chill out. And of course its intriguing grooves would never sound out of place emanating from the radio as the sun streams down around it or the driving pulse of house parties and social gatherings.

It is one of those songs that is sure to be a big hit with the dance set, but it is also bigger than that and I’m sure that it will appeal to the more discerning mainstream pop pickers and a broader, more general audience as well, such is the infectiousness of the tune. This may just end up being the big hit soundtrack to your summer.

The world is becoming a smaller and smaller place, cultures are interacting, fusing and creating waves of whole new music, music that wouldn’t have existed in more isolated times. The time is right for every and any culture to put their stamp on a music industry, up until now dominated by the English speaking world and its own cultural references. The time has come for a change and Amal Saber is part of that new direction.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s